Black rock retreat

When I returned to Black Rock Retreat in August of 2016 I was well aware of their drastic need for a website upgrade. They had been using the same platform (built by a company that no longer existed) since I had originally been there 15 years prior.

After engaging with a local marketing and web design firm I had the opportunity to lead the website redesign project internally consisting of layout approval, site mapping, design features including add-on and plug-in recommendations as the organization’s needs increased.

I was also the point person for all marketing collateral, social media campaigns, and design needs. Handling design needs either internally or through a vendor.

Side Note: After taking over as the Guest Services Director in 2017 and completing an entire guest services team turnover we were able to increase Retreat Center sales by over 15%. Working in conjunction with the same digital marketing vendor we were able to finish 2018 in the black for the first time in 10 years. By March of 2019 we had already turned away over 4000 guests because we were at capacity.